Where can I post regularly and joyfully?įor example, TikTok’s book community, #BookTok, is booming right now.

Where am I most likely to find my readers?.

Create new accounts dedicated to connecting with readers.Īs for which social media platform you should use, I recommend asking yourself two questions: Many social platforms’ Terms of Service say you’ll get banned if you just use your personal account for professional means. Note that I said “author.” Don’t just use your personal accounts to post book announcements now and then. Pre-launch is the time to set up your author social media platform(s). From there, you can add whatever you think will resonate with your readers and won’t require more maintenance than you can manage. For now, at least start with an About Me page and a page dedicated to the book itself.

Links to any recent press you or your book have received.

A page dedicated to your book (Don’t forget to include a “buy” button or link to a sales page!).

Use your website to help your readers connect more deeply with your work by adding features such as: Seeing a professional website will make them think, “Cool. Once you get that pre-launch buzz going, folks are going to search for you or your book.

You’ve got to have your author website up and running before releasing your novel.įor one thing, your website signals your credibility. We’re talking about book launch ideas, but you can file this one away as a book launch requirement. Choose what’s doable for you and what makes the most sense for your audience. It may not be practical to do all of them, and that’s fine. These are eleven steps you can take in the months leading up to your book release to heighten your novel’s visibility, generate buzz, and start racking up pre-sales. To help you do that, we’ve assembled some of our favorite book launch ideas.

It’s no wonder you want to create a solid launch strategy to ensure this novel gets the reception it deserves. The novel you’re about to release into the world is so much more than a book. You’ve sought feedback you weren’t sure your heart could handle and you’ve set your ego aside to revise and polish until your bright little experiment became a brilliant masterpiece. You’ve imagined, researched, and plotted. By the time you’re brainstorming book launch ideas, you’ve done some serious work.

Press release sample for book launch